Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.

Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.

Whether you are an aspiring designer or seeking design services for your business, understanding the eight types of graphic design will help you find the right skills for the job.

Marketing & Advertising Graphic Design

When most people think of graphic design, they think of designs created for marketing and advertising.

Motion Graphic Design

The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.

Visual Identity Graphic Design

Exactly that the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities.

Publication Graphic Design

Graphic designers that specialize in publications work with editors and publishers to create layouts.

Art & Illustration for Graphic Design

Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use.


Choosing the right images that show off the hotel’s values and services can increase online conversion and overall revenue.


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